Lenovo — Yoga Slim 7x

Commercial · 2024 · by Frame48

Frame48 collaborates with Lenovo to create "Flock of Fury" for the release of the Slim 7x tablet.

The Slim 7x was our first time as a studio working with Lenovo, so we really wanted to push our design limits. Being able to portray the creative process of 3D designers was a new challenge for us. The narrative had to be clear in that someone unfamiliar with 3D tools could understand what the technology was being used for. At the same time, we wanted the pros to see the power of the hardware and everything it was capable of. The creative we landed on is a mix of fun, playful characters and real, grounded workflow.

Our development process involved a lot of exploration around how to show UI with dimensionality. Satisfying clicks, scaling, rotation, and transforms- snappy movement was first and foremost with our animation tests. In another vein, whichever characters that were chosen needed to keep people interested. What's more eye-catching than a llama rock band?