Shimano — S-Phyre RX910

Commercial · 2025 · by Frame48

We teamed up with Shimano to introduce the new S-Phyre RX910 gravel shoe - a pro-level gravel race shoes feature a stiff TPU outsole and Pontoon cleat system for maximum power transfer.

Showing the detailed and technical creation of Shimano's RX910 shoe was a fun exercise in visually breaking down recognizable components of the product to become a look behind what goes into making these products. We aimed to show the versatility and flexibility the shoe offers, while keeping the energy of its original purpose: mountain biking. Our work honors the technology that goes into Shimano's creations, as well as the connection they bring for riders with their bikes.